When Is the Best Time to Post on Instagram?

Best times to post on Instagram
Image Credit Sprout Social - Best times to post on Instagram

You need to create compelling content to build a thriving Instagram account. But if you fail to post your content at the right time, most of your potential audience will never see it. Without question, Instagram is one of the most prominent places to build a social presence. With more than 1.1 billion people worldwide using Instagram, it is a place to expand your reach. But it’s more complicated than ever to know when you can get the most attention from your followers. Knowing the best time to post your content is getting even more difficult with the ever-changing Instagram algorithm.

Social media algorithms these days is banishing the reverse-chronological timelines and are more favoring relevance-based curation. Marketers must continually refine their tactics in creating high-quality content and maximizing opportunities to earn engagement.

So, keep reading to find out what is the best time to post on Instagram.

When is the Best Time to Post on Instagram?

In simple words, the best time to post content is when your potential audience is online and their browsing habits. What may work for a fitness influencer won’t perform well for a coffee shop, and vice versa. Understanding what your audience prefers and their past interactions is the best way to build a posting flow that works for them.

The time zone and the location of your relevant audience also influence their choice to engage online. The best way to find an ideal time to publish content is by testing to see which post time generates the most audience engagement.

However, if you do not have enough resources to conduct a test for your audience, Sprout Social has some interesting facts to offer. Several other social media management platforms conduct such tests to make it a bit easier for people. You can check other researches and test the best time one by one to choose the perfect timing for your audience to post your content.

Sprout Social findings suggest: 

Best times to post on Instagram
Image Credit Sprout Social – Best times to post on Instagram

Best times: Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m.

Best day: Wednesday

Worst day: Sunday

  • The peak engagement on Instagram occurs around midday in the week and lower engagement rate on weekends.
  • As the image points out, the most consistent engagement is clearly showing from Monday through Friday, 9 a.m.–4 p.m.
  • Engagement is getting low every day before 6 a.m. and after 9 p.m.

The above timings focus on the global engagement patterns of Instagram users, and it can vary for different industries and niches.

Important points to consider while looking for the best times to post on Instagram

Using these findings, you can notice some patterns in the engagement preferences of the Instagram users. Here, let’s break down some of these patterns to understand your target audience better.

Different sectors, different best timings

Your best posting times will depend a lot on the sector you belong to, as we mentioned earlier. For instance, the Sprout Social findings show that the best times to post on Instagram:

  • For recreation is Wednesday and Thursday at 1 p.m.
  • For finance is Friday at 11 a.m
  • For healthcare is Tuesday at 8 a.m
  • For tech is Wednesday at 6 a.m. and 9–10 a.m., and Friday from 7–10 a.m.
  • For education is Friday at 10 a.m
  • For media is Friday at 9 a.m.

Also Read: How to get more followers on Instagram?

Breaks in the workday

In the study, you will notice that many people check their Instagram feed during their work breaks, especially at lunchtime. Likewise, people’s interest in their work reduces in the late afternoon. Therefore, many people divert their attention to Instagram.

Day of the week

You will notice that the engagement rate timings vary from one day to the next. The patterns depend on the working habits of the people. Most people check their Instagram or any social media platform when they are less interested in working. So days of the week matter a lot for finding the best time to post on Instagram.

Use time zones to your advantage.

If your target audience is in one location, make sure you use that time zone to post your content as per the same timings, even if your time zone is different from it.

However, if you have a target audience spreading over a wider geographical area, the timings are less crucial.

Find the pattern of your audience.

It is okay to know these ‘ideal timings’ for posting your content. If your audience is different and notices some other timings to work for you, do not stick to them. You can always use Instagram insights ( for business accounts) to see how your audience responds. Go to the Followers section of Instagram Insights, and you will discover information about when your audience is most active on the platform. It makes sense to adjust the timing of your posts accordingly.

Post frequency on Instagram

You need to post if you wish to amplify your engagement rate regularly. It can vary from one to three posts per day. Try to experiment with your post types and styles. Ensure that you don’t come across as only interested in increasing your sales. It would help if you focused on producing quality content instead of quantity.

Keep all these points in mind while devising a strategy for your Instagram profile. If you put consistent efforts and use the right approach to increase your Instagram engagement, your followers will also grow. To take external help to improve your following, you can check services to buy Instagram likes and followers from trusted sources. Content management services work well with other promotional services to boost your Instagram followers rapidly. But, always pay heed to the companies from where your choose to buy real Instagram followers. Otherwise, it can work against your goals and ruin your efforts to be successful on Instagram,

The Best Time to Post on Instagram and Connect with Your Followers

The data and researches can be useful but try not to rely too much on it. It is always better to try and test what works for you and what doesn’t. Each niche has different audience norms and engagement, so you need to adapt to it. Use the Instagram Insight tool to learn about your audience’s activity. Third-party tools can help extend your knowledge and influence your Instagram content management efforts. Once you have an engaged, strong audience base that looks out for your posts, your posts’ timing will matter slightly less.

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By Caitlin Hill

Caitlin is a social media blogger and writes about a range of topics, including productivity, e-commerce, and social media. Caitlin has extensive experience in writing content for multiple social media platforms and services. Helping and guiding people in social media has always piqued her interest. When she is not writing, you can find her indulging in one of her two favourite hobbies - reading and cooking.

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