If you have been using Instagram for business, chances are you also handle your Facebook Page for business? If yes, linking both accounts have a lot of potential benefits for your business. If not, you are losing big bucks by not using one of these platforms to expand your business reach.
Both Instagram and Facebook are incredible marketing tools to connect with your potential audience and engage. Since Facebook acquired Instagram in 2012, it has streamlined many features and functionalities for businesses. With the recent update in Facebook Business Suite, you can now easily manage your activities on both platforms in one place. The ability to share the content across multiple platforms is a boon for social media managers and content creators alike. Not just that, it also helps your customers to find you on different media.
Also Read: How to Get Many Retweets on Twitter?
We have a list of benefits that can help you decide whether you should link your Facebook page to Instagram. Let’s dive deeper into it.
Why Should You Link Your Instagram to Facebook Page?
With billions of users connecting on Facebook and Instagram, promoting your content on both platforms can be profitable. But, the game changes when you link both the channels together. Following are some of the vital benefits of connecting Facebook Page with Instagram.
Schedule Content across Platforms at the Same Time
Running multiple social media platforms for business growth is tasking. And if you have been handling your brand’s Facebook and Instagram accounts, you already know how much time and effort you can save with the scheduling feature. By connecting both platforms, you can use third-party tools to schedule your posts at once. It requires no extra effort to publish your content at the same time on both platforms.
Building Trust among Customers
Proving a smooth online experience for your customers is always the top priority. When you connect your customers from both platforms, it helps to build trust among them. It also makes it easier to find you on other social media channels if they are linked.
Get Better Understanding in Insights
Having both the channels linked, you can get deeper insights into your customers. You can easily compare your posts’ performance, identify your customer needs, and provide content they like the most. It will also help you make better decisions in the future for your business.
Easy to Reply to Messages
How fantastic would it be if you can reply to all the messages from your customers on different platforms in one place? Linking your Facebook Page to Instagram makes it possible. It’s as seamless as it can get to see messages of your customers at once.
Allows You to Open Instagram Shop
If you have products to sell, opening an Instagram shop is a great idea. Instagram only allows you to open an Instagram shop if you have your Facebook Page linked to it. By connecting both accounts, you can sync your business information and set up an E-shop quickly.
For Running Paid Ads
If you wish to run paid ads to promote your business, sometimes Instagram asks to integrate Facebook and Instagram accounts. In some places/areas, you need to connect to Facebook Page to run an ad. Even if it’s not required, having both the accounts linked helps run the ads on both platforms while paying at only one place.
Increase Your Followers on both Platforms
Cross-promotion is one of the best ways to increase your followers count. When you connect your Facebook Page and Instagram account, most likely, the followers on one platform begin to follow your other profile too.
Also Read: How to increase likes on Instagram?
However, if you wish to increase followers on your Instagram account, you can buy Instagram followers from trusted sources. Instagram marketing services help to grow your Instagram follower’s base and engagement instantly. You can even buy Instagram comments and Instagram likes for better engagement re and more organic reach.
Steps to Link Your Facebook Page to Instagram Account
So, you have your Facebook Page and Instagram account but haven’t linked them yet. No problem! It’s a one-time task that can help you in a lot of ways in the future. Connecting the Facebook Page is not at all complex. Just make sure you already have a Facebook account.
Also Read: When Is the Best Time to Post on Instagram?
Now, follow these simple steps to connect your Facebook Page to your Instagram profile. And believe us, you won’t regret it.
From Instagram App:
- Open your Instagram app, and log into your business account.
- Go to your Profile page by clicking on the avatar icon at the bottom right corner of the screen.
- Click on the three lines icon on the top right corner.
- Then, tap on the Settings Gear icon to enter the setting of the Instagram account.
- Now, tap on Account from the given options.
- Go to the Sharing to Other Apps option from the list.
- You can see the list of social media platforms such as Facebook, Whatsapp, Twitter, Tumblr, Ameba, OK.ru. As we are connecting Facebook Page to Instagram, tap on Facebook.
- Enter your Facebook login information there.
- By default, your Instagram account will get shared with your personal Facebook profile. To connect to a Facebook Business Page, choose a Page that you manage below the Share To option.
From Facebook App:
- Log into your Facebook account and click pages from the menu on the left.
- From Facebook Pages, click on the Settings options.
- Now, scroll down a bit and click on the Instagram option from the left column.
- Click on Connect Account option.
- Now, it will ask you to enter your Instagram account information (Username and Password).
- Well done.
Also Read: How to get more followers on Instagram?
Now, you’re all set to share your posts on your Facebook Page.
Linking Your Facebook Page to Instagram
It’s true that social media channels are great for internet marketing and finding your potential audiences. But, it demands a great deal of time and effort to get the desired results. Sharing your Instagram photos and other posts on Facebook allows you to bring your audiences together with just a few clicks. Probably you are already using both platforms for your business growth. Linking both of your social media accounts helps you save time and energy.
It can also increase your followers on both platforms. It only takes a few simple steps to connect your accounts, and voila!